In our culture today the internet and technology have become an ever present force in our lives. Whether were waiting in our car during rush hour, talking on a cellphone to a friend, using the internet to retrieve our email or setting our home security system we have come to embrace some aspect of technology in our lives. This has made our society one that expects outcome at a moments notice and wants information pertinent to them at any time, anywhere they are.

As the Internet has developed it has in some ways allowed us to reclaim knowledge. Information that once would have been a chore to find or limited to those doing scholarly research is now available to anyone at anytime from anywhere. Unlike the information that may be provided to a person by news media, a library or a school, a Google search could yield several different hits on a topic all from different points of view. This kind of access to information gives a power to the average person that they haven't had before. The advent of Web 2.0¹ (yes I know it's a cliché) has in many ways restored their voice and individuality.

Possibly one of the most important things that Web 2.0 does is 'harness the power of a collective intelligence' and embrace the 'wisdom of the crowd'². While this may seem like an easy thing to overlook, many of the websites we use today exemplify these two things. Some examples might be Amazon, Wikipedia, Digg, LinkedIn, Facebook, MySpace, etc.

Not only did Web 2.0 set out to collect and harness our intelligence but it also embraced the idea that people (and that means anyone) have a voice that should be heard. Blogs have allowed the average person to publish their thoughts, feelings, opinions and knowledge online for the world to see. Ideas, concepts, philosophy, journalism, writing, and art are all methods of expression and intelligence that are no longer limited to those who have a degree in their respective subject matter or to those with the money to publicize their thoughts. Blogs have in so many ways made truth, intelligence, ideas and expression a level playing field. And while there is a slight learning curve for those who are less familiar with technology, our culture is beginning to change because of this.

News Media
The internet has given people the power of choice back to the 'audience', they can now seek out the news that is important to them. News media networks such as CNN are adapting to suite a new breed of audience. Projects such as iReport embrace the 'collective knowledge' of their audience empowering them to submit news stories that are important to them.

Politics
Social media has completely changed the way the average citizen has the power to change their country through politics. The recent presidential campaign of Barack Obama has in many ways set a new standard for citizen involvement. By using various social media websites Obama's campaign allows people to campaign for him without ever leaving their couch via buddy icons, YouTube videos, Facebook groups etc. This new form of advertising allows any citizen the power to support Obama and promote Obama, even if they don't get out of the house and vote for Obama. By harnessing the voices of individuals he has created a buzz³ that could potentially land him in the White House.

The point is, the citizen is much less limited today as far as the reach of their own personal message goes than they ever were before. What used to be considered the audience is no longer the audience anymore, it is a voice that expects to be heard.

The world of Web 2.0 is also the world of what Dan Gillmor calls "we, the media," a world in which "the former audience", not a few people in a back room, decides what's important.

-A quote from Tim O'Reilly's article What is Web 2.0?²

I expect watching the influences of these ideologies extend further into our culture will be an interesting experience. It is possible that media 10 years from now will look nothing like the media we know now as the citizens media grows.