Nielsen 2.0?

Hey! Nielsen is a new venture by the Nielsen group to help bring their reports back to the current ages. The website is a social networking portal for blogging, commenting, and rating worthy news and opinions for vast world of media.

How does it work?

"Using data from real users, Hey! Nielsen generates a Hey! Nielsen score -- a real-time indicator of a topic's impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com."

How much weight?

It will be interesting to see how much faith they put into this rating system compared to the traditional Nielsen rating. Its certainly offers a new perspective and the average of the ratings will probably be a good middle ground as to where to public really is in the current digital revolution.