Making It Fit In.
April 8th, 2008 by Nathanael
If you have time any free time on your computer, outside your traditional routine, check out this archive of web 2.0 companies that have brilliant ideas on how to make your life a little easier, but will probably disappear in the next few years.
These entrepreneurs understand our problems and are solving them individually, but how do they get incorporated into our daily routine, when they are so... distant? Let me explain further.

Trying the Jott Trot.
Upon first glance, in the sea of beautiful fresh logos, I chose Jott, whose tagline is "Voice-Powered, Hands-Free Messaging and To-Do Lists," sounds pretty useful. The site is nice, so I went a little further. One tutorial movie later, it became very apparent that it is a solution to a problem that isn't really a problem to most people, but does offer some amazing features that, after registering and testing it out, is quite useful.
I registered quickly, and had my account. Connected my mobile with my Jott account, and then liked my Jott account with my Google Calendar account. This was awesome because if these new technologies can't link to something "standard" like Gmail or Facebook, users will forget to use it
The Countdown Begins.
Even being sick and sounding very nasal, Jott recognized my spoken statement, and placed it on my google calendar in the right day and time slot. Amazing. This technology is able to flow into the mobile phone realm, but how long will this market be around before every mobile IS a computer with internet? The registration and linking of accounts was more difficult than my dad could handle, so it's targeting the same demographic that is eagerly waiting for gen 2 of the Iphone. Jott is now in my mobile however, and I will probably play with it for a week or so, but that might be it until I discover how it works with other steadies in my routine.
The whole process took about 40 minutes, including testing and playing. And then I was back to the site, searching for the next big thing. Do you see the problem here?
Win Me, or Confuse Me?
Time-management and convenience is a web epidemic that is hot right now, but making one process more streamlined does not necessarily make room for other stuff. And as companies try and out-tech the competitor, they loose the average consumer in their race, and suddenly only the young web-saavies can make use of their product. It is truly innovative stuff, I just want to see how it gets to everyone and into the average Joe's routine. That is the underlying question that needs to be answered. Comment if you have an answer.